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Mike Bonifer
Mike Bonifer

612 Followers

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Mar 7, 2022

The Headline Game

A friend of mine from Manhattan used to play this game called ‘Who Makes Money? Who Loses Money?” The way the game is played is with the front page of the New York Times. You go headline-to-headline and answer those two questions without reading the accompanying copy. With the front…

3 min read

3 min read


Feb 19, 2021

The Lack of Problems is a Problem

One of the formative experiences of my working life was Disney’s 1982 motion picture, Tron, the first motion picture in history to use CGI (Computer-Generated Imagery) as a way to build a world. I was the unit publicist on the film, which meant I managed (with a lot of help…

Tron

4 min read

Tron Came True — Now What?
Tron Came True — Now What?
Tron

4 min read


Jan 20, 2021

A Story in 233 Nicknames

Rubber Lips asks Bulldog for the Straight Skinny on the Smoke from his Chopper. “Speedy in the Hills,”says the Fatman, “Observing highway Sifey rules. Get Sloppy. Hit a Greaser Slick. Lurch! Pogo a Dip. Kunk! Spank a Possum. Whooshty! Sled off the Lip. Go OB. Squeesh! Shreds a Tire. Flip…

Storytelling

3 min read

Storytelling

3 min read


Jan 15, 2021

Story Seduction

I got a question today from a colleague about whether our story science accounts for the ‘seduction’ that’s inherent in stories. It does, in fact. We call it Magnetism. In 2018, Dr. Nazanin Tourani, who is on the faculty in the school of Business at Penn State, and I published…

Storytelling

4 min read

Story Seduction
Story Seduction
Storytelling

4 min read


Nov 27, 2020

Giving Thanks for Sakagawea

I have quite a few friends who called out Thanksgiving yesterday as a day of mourning, which it understandably is for many Native Americans. White people bring smallpox and take our land? Hooray! Let’s eat! I can see what a wrong was done, too, where I grew up in Southern…

Native American History

4 min read

Giving Thanks for Sakagawea
Giving Thanks for Sakagawea
Native American History

4 min read


Nov 26, 2020

Kaling Physics: The Quantum Comedy of The Mindy Project

A few years ago, I was at a business dinner in Beverly Hills with half a dozen people. The dinner lasted long over drinks, with bonding and truthful talk about our work punctuated by big laughs. Near the end of the dinner, I noticed B.J. …

Mindy Kaling

5 min read

Mindy Kaling

5 min read


May 31, 2020

Personal Magic

When I am working at Disney Studios in the early 1980s, a friend of mine at Warner Bros. needles me by calling it, The Land that Time Forgot. …

Storytelling

7 min read

Storytelling

7 min read


May 24, 2019

Brian Speaks

I need to get this down while I’m still vibrating from the experience. What happened yesterday began a week ago, when a friend asked to look at my high school yearbook, which I’d recently learned I could access online via the website for the library in the town where I’d…

Music

10 min read

Brian Speaks
Brian Speaks
Music

10 min read


Feb 22, 2018

Red and White — A Love Story

Red and White met in a Keith Haring painting in 1981 when Black introduced them. They realized they had the Swiss flag in common, and Red was like, call me, and White was like, I don’t call, I return. …

Life

4 min read

Red and White — A Love Story
Red and White — A Love Story
Life

4 min read


Aug 14, 2017

A Side Is Not A Divide

To hear people tell it, there are two sides to issues, the most recent example being the tragic-any-way-you-slice-it Charlottesville situation. It goes like this: On one side there’s Yadda-yadda-yadda; on the other there’s Blah-blah-blah. This divide is drawn out most glaringly by pundits and politicians, who needs easy binaries for…

Charlottesville

2 min read

A Side Is Not A Divide
A Side Is Not A Divide
Charlottesville

2 min read

Mike Bonifer

Mike Bonifer

612 Followers

Storyteller

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